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 What's the story behind the Geox brand?

Geox, an Italian brand renowned for its shoes, bags and clothing, was established in 1995 by Mario Moretti Polegato. The concept of Geox was conceived when Mario Moretti Polegato was out jogging in Nevada and he punctured the soles of his shoes to allow them to breathe. Once back in Italy, he refined this idea, drawing inspiration from NASA's technology.

After failing to sell his patent to a number of large corporations, Mario Moretti Polegato chose to launch his own brand. The brand name Geox is derived from the Greek word 'Geo' (Earth) and 'X', a letter that represents technology. The brand's fame primarily rests on its patented Geox soles.

In 2009, Geox took over the Diadora brand, thereby bolstering its standing in the fashion industry. In July 2021, Geox declared the shutdown of its Vranje factory in Serbia, leading to a loss of 1,200 jobs. Despite this drawback, the brand persists in providing its customers with innovative and superior quality products. Geox is a brand that has successfully evolved and adapted with the times, whilst staying true to its roots.

 Why opt for Geox shoes?

Geox shoes are celebrated for their pioneering patented technology that provides unmatched breathability, ensuring comfort that lasts all day. Crafted to cater to all lifestyles and occasions, Geox shoes strike the perfect balance between comfort and style.

The distinctive perforated sole of Geox naturally moderates temperature, fostering an ideal microclimate within the shoe that keeps your feet dry throughout the day. This ground-breaking technology has positioned Geox as a leading brand in the realm of breathable footwear.

Beyond their breathability, Geox shoes are also valued for their comfort and longevity. They are constructed from superior quality materials and designed to provide a flawless fit and optimal support.

Choosing Geox signifies selecting a shoe that merges style, comfort and technology. It signifies selecting a shoe that breathes, that adjusts to your requirements and that supports you all day long. Geox shoes are more than just footwear, they are a commitment to your feet's well-being.

 What are the key Geox footwear models?

Geox is a brand celebrated for its patented technology that guarantees superior breathability in all its footwear. Explore some of its standout models.

The Spherica model is an essential. It's celebrated for its lightness, comfort, and cutting-edge design. Its pioneering ventilation system provides maximum breathability for your feet.

Jaysen is another elegant and adaptable pair of trainers. A flawless blend of comfort and style, this model is perfect for daily wear.

The Uomo Symbol model is a traditional city shoe with a contemporary touch. Its perforated sole guarantees maximum breathability and comfort with each step.

Lastly, the Blomiee model is a women's trainer with a sporty, fashionable appearance. With its breathable rubber sole, it ensures optimal comfort throughout the day.

With Geox, every pair is a commitment to comfort and quality. Discover these models and many others on

 Styling Geox Shoes

Geox shoes, renowned for their comfort and timeless appeal, can be effortlessly paired with a multitude of outfits. Here are some style suggestions:

  • Achieve a chic yet relaxed look by teaming black Geox shoes with slim-fit jeans and a crisp white shirt.
  • Elevate your office attire with brown leather Geox shoes, paired with tailored trousers and a smart blue shirt.
  • For a laid-back style, pair white Geox shoes with denim shorts and a vibrant T-shirt.
  • Construct a sporty yet sophisticated look by coupling breathable Geox shoes with sleek jogging trousers and a cosy turtleneck jumper.

 How to Clean and Maintain Geox Shoes?

Geox shoes are celebrated for their cutting-edge breathable technology. To maintain their superior quality and comfort, regular upkeep is essential. Here are some steps to effectively clean and maintain your Geox shoes:

  • Brush off dust and dirt using a soft brush.
  • Apply an appropriate cleaning solution onto a soft cloth and gently buff the shoes.
  • Wipe off any remaining cleaning product using a damp cloth.
  • Allow them to air dry, keeping them away from direct heat sources.

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