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New collection
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Designed for comfort.
Wear it with style
Designed for comfort.
Wear it with style
The iconic New Balance
in mini version
Embrace the New Balance style
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 What's the story behind the New Balance brand?

New Balance was established in Boston in 1906 by an English immigrant named William J. Riley. Initially, the company produced arch supports. Since 1972, the owner and chairman of New Balance has been James (Jim) S. Davis, who had a net worth of $1.8 billion in 2011.

Primarily specialising in running shoes, New Balance has risen to become the fourth largest sports footwear brand globally. It stands as the only brand manufacturing shoes in the West, with 70% of running shoes sold in Europe being crafted in Flimby, England. New Balance continues to manufacture in the United States, operating five factories in New England and employing 2,600 staff out of a global total of 4,500.

New Balance shoes are also produced in China, at the Yucheng factory in Dongguan. The brand opts not to pay athletes to endorse its products and produces most of its shoes in a variety of widths for each size. In 2013, the brand shifted its marketing strategy, choosing to sponsor the rising Canadian tennis star, Milos Raonic.

In France, the brand is distributed by Groupe Royer. From the 2016/2017 season onwards, New Balance has been the kit supplier for several football clubs, including Celtic Glasgow, Lille OSC, FC Porto, Athletic Bilbao, and the national teams of Costa Rica and Panama.

 Why opt for New Balance footwear?

When style and comfort are paramount, the New Balance brand is an essential choice. Boasting a rich heritage and a robust reputation, New Balance provides a diverse range of footwear to cater to all preferences and pursuits. Whether you're an elite athlete or a style enthusiast, New Balance has got you covered.

Renowned for their superior quality and inventive design, New Balance shoes deliver unparalleled comfort. Their well-fitted soles and breathable fabric guarantee an impeccable fit, even amidst the most vigorous activities. Moreover, their advanced technology enhances performance and minimises the risk of injuries.

Beyond their functionality, New Balance shoes are also celebrated for their aesthetic appeal. Offering a spectrum of designs from timeless classics to modern trends, New Balance caters to every style. Whether you're in search of a pair of shoes for sports or daily wear, New Balance has the perfect pair for you.

In essence, opting for New Balance is choosing comfort, performance, and style.

 What are the key models of New Balance shoes?

New Balance offers a selection of sports shoes that perfectly blend style and functionality, catering to all tastes and occasions. The 327, 530, 574, and 500 models are among the most sought-after, each boasting unique features.

The 327 model is a contemporary reimagining of a classic 70s design, delivering a retro aesthetic with a modern edge. This model comes in a variety of colours and materials, ensuring a unique style every time.

The 530 model is a 90s classic, renowned for its unparalleled comfort and durability. Its lightweight construction and ENCAP midsole guarantee comfort throughout the day.

Iconic and timeless, the 574 model is a must-have from the brand. With its emblematic silhouette and tested comfort, it's the perfect choice for daily wear.

Last but not least, the 500 model is a versatile shoe, equally suitable for sports or casual outings. Its minimalist design and clean lines make it an excellent choice for a sporty-chic look.

Whether you're an experienced athlete or a style enthusiast, New Balance has the perfect pair of shoes for you.

 Styling New Balance Shoes

New Balance shoes blend comfort with style, making them an ideal accessory to enhance a variety of outfits. Here are some suggestions for how to style them:

  • For a laid-back look, team grey New Balance shoes with black skinny jeans and an oversized white jumper.
  • Want a sporty vibe? Opt for black New Balance shoes paired with jogging bottoms and a hoodie.
  • For a more sophisticated look, combine white New Balance shoes with beige chinos and a crisp white shirt.
  • In the summer, vibrant New Balance shoes work perfectly with denim shorts and a graphic tee.
  • And for a city-chic style, high-top New Balance shoes with straight-leg jeans and a leather jacket will make a statement.

 How to Clean and Maintain New Balance Shoes?

New Balance shoes are renowned for their comfort and longevity, but to uphold these attributes, regular upkeep is essential. Here are some guidelines to assist you in keeping your New Balance shoes in pristine condition:

  • Brush off dust and dirt using a soft brush.
  • Employ a damp cloth and gentle soap to cleanse the surface.
  • Avoid placing them in the washing machine.
  • Air dry your shoes, ensuring they are shielded from direct sunlight.

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