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Asics : A healthy mind in a healthy body
A Japanese brand founded in 1949 by Mr Kiachiro Onitsuka in Kobe, Asics is now recognised worldwide for the quality of its products and its technological superiority. The name Asics is an acronym of the Latin phrase Anima Sana in Copore Sano, meaning ‘a healthy mind in a healthy body’.
Each season is marked by creative collaborations in which emerging brands, artists, concept stores and designers such as Kiko Kostadinov and Cecilie Bahnsen offer their interpretations of the brand's iconic models.
From silhouettes with visible gel to tennis-derived court models and retro-running models, the Asics Sportstyle line draws inspiration from the past and the future to offer a complete collection with unrivalled comfort.
