Toms is primarily a concept based on the slogan : "one for one". For every product sold, the brand provides assistance to someone in need. You bought a Toms bag? This guarantees a safe delivery for a pregnant woman. For those glasses, it means restored sight to someone who could not afford their eye care costs. Shoes? A pair is given to a child. The enchanting story begins in 2006 when the American traveller Blake Mycoskie befriended the children of a village in Argentina. He created the Toms company from that revolutionary principle: every pair of shoes purchased means a gift of a new pair for a child in need. A model that will be adapted to more and more products. One for One .