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 What's the story behind the Lacoste brand?

The Lacoste brand was established in 1933 by André Gillier and renowned tennis player René Lacoste. The brand's unique logo, a green crocodile, originated from a wager between René Lacoste and the captain of the French tennis team. Lacoste expanded its product line in 1985 by venturing into the sports footwear market.

Christophe Lemaire assumed the role of artistic director for Lacoste's clothing division in 2000, succeeded by Louise Trotter in 2018. The Swiss conglomerate Maus Frères Holding took ownership of the brand in November 2012. Lacoste is now a globally recognised entity, distributing a range of products including clothing, footwear, accessories, and fragrances.

The business model of the company is rooted in René Lacoste's concept of amalgamating expertise, which positions the group as a premium brand. In 2019, the group boasted 8,500 staff members, 1,100 boutiques, 15,000 sales outlets, and a footprint in 98 countries.

Lacoste is also acclaimed for its commitment to eco-responsibility and its collaborations with other brands and notable figures, such as rapper Bruno Mars. The brand maintains a substantial presence in the sports world, especially in tennis, through partnerships with athletes and events.

 Why opt for Lacoste footwear?

Opting for Lacoste footwear is a choice for a brand that embodies quality and sophistication. Celebrated for its sports legacy, Lacoste delivers footwear that marries comfort with style. Whether you're in need of trainers for daily use, formal shoes for work, or moccasins for a special event, Lacoste has the perfect pair to cater to your requirements.

Lacoste has always been a byword for quality. Their footwear is crafted from premium materials, ensuring longevity and comfort. Moreover, Lacoste is acclaimed for its meticulous attention to detail and chic design. Donning Lacoste footwear signifies a style that is both timeless and modern.

Lastly, selecting a pair of Lacoste shoes signifies backing a brand that upholds integrity and respect. Lacoste is dedicated to delivering outstanding customer service, whilst making certain that every product is ethically and responsibly produced. For a hassle-free online shopping journey, rely on Lacoste.

 What are the key models of Lacoste shoes?

Lacoste is renowned for its sporty yet elegant style, and its footwear range is no exception. The Powercourt is one of the brand's most iconic models, boasting a timeless design and a comfortable fit, making it perfect for daily wear.

The Carnaby model is another emblem of the brand, characterised by its neat silhouette and streamlined lines. It's the ideal choice for those who appreciate simplicity and elegance in their footwear.

The T-clip model offers a contemporary and stylish option, featuring a thick rubber sole and a smooth leather upper that lends a modern flair to every stride.

Lastly, the Court Cage model blends a sporty design with a hint of sophistication, courtesy of its perforated leather upper and robust rubber sole. It's the ultimate choice for those seeking a shoe that combines functionality with fashion.

 What to Pair with Lacoste Shoes?

Donning Lacoste shoes is a statement of your style and sophistication, be it for a formal or laid-back occasion. Here are some outfit suggestions to accentuate your Lacoste shoes:

  • For a relaxed look, team your white Lacoste with raw denim jeans and a white polo shirt. Simple yet striking!
  • For a chic, dressed-up look, choose a navy blue suit, a white shirt and a pair of black Lacoste shoes.
  • For a sporty style, sport your Lacoste with grey joggers and a white hoodie. Assured comfort and style!
  • And for a summery vibe, nothing beats Lacoste shoes, denim shorts and a white tee. Ideal for a beach day!

 How to Clean and Maintain Lacoste Shoes?

Proper care of your Lacoste shoes can prolong their lifespan and keep them looking stylish. Here's a guide on how to clean and maintain your Lacoste trainers:

  • Use a soft brush to eliminate dirt and dust.
  • Prepare a cleaning solution using warm water and gentle soap.
  • Employ a sponge or soft cloth to delicately clean the soiled areas.
  • Wipe off the soap with a damp cloth.
  • Air dry your shoes, ensuring they are shielded from direct sunlight.

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