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 What's the story behind the Asics brand?

ASICS, a Japanese sports equipment company, was established in 1949 by Kihachiro Onitsuka, a young shoemaker from Kobe, Japan. His ambition was to create and sell basketball shoes. The name ASICS is derived from the Latin phrase "Anima sana in corpore sano", penned by Juvenal, which translates to "a sound mind in a sound body".

The rise of Asics shoes started in 1951 with the Tiger model, sported by the athlete who clinched the Boston Marathon that year. ASICS manufactures footwear for a range of sports including running, volleyball, football, athletics, tennis, and more. The Asics "GEL" shoes feature soles infused with betagel, a silicone-based gel designed to cushion the shockwave produced by the foot striking the ground during a run.

The brand also boasts other innovative features such as the ComforDry Sockliner, Solyte technology, and the newly developed and patented flytefoam technology by Asics. Kihachiro Onitsuka led the company until his passing in 2007. Since 8th February 2008, Motoi Oyama, a former Japanese athlete, has been at the helm as the CEO of Asics. In February 2016, Asics purchased the Runkeeper app for $85 million, demonstrating its dedication to remaining at the cutting edge of sports innovation.

 Why opt for Asics footwear?

Donning Asics footwear is a decision for excellence, comfort, and performance. Globally acclaimed for its sports footwear, Asics provides models tailored to every activity, catering to both amateur joggers and professional athletes.

Asics footwear is distinguished by its cutting-edge technology, engineered to enhance performance whilst ensuring foot comfort. A prime example is the Gel technology, offering superior cushioning and minimising impact during running.

Moreover, by selecting Asics, you're aligning with a brand that is dedicated to sustainable and eco-friendly manufacturing. Asics prioritises the use of recycled materials and strives to reduce its carbon footprint.

Whether you're in search of running shoes, tennis shoes, fitness shoes or walking shoes, Asics presents a broad spectrum of models, ensuring everyone can find the perfect fit. Choosing Asics signifies trust in a brand that seamlessly blends performance with style.

 What are the key Asics footwear models?

Asics provides an extensive selection of footwear, ranging from running shoes to urban footwear. Each model is crafted to deliver optimal comfort and performance.

The Gel -nyc model is among the most sought-after in the brand. Drawing inspiration from the vibrancy of New York City, this model blends urban chic with advanced technology for unparalleled comfort.

Jolt is a versatile model, perfect for runners seeking a balance of comfort and style. Equipped with an EVA midsole and a reinforced heel, this shoe ensures a comfortable and stable run.

The Gel-quantum 360 model is engineered for peak performance. With its 360-degree GEL cushioning system, this shoe provides absolute comfort and excellent responsiveness.

Lastly, the Trail Scout 3 model is the go-to for trail runners. Featuring a sturdy rubber outsole and multidirectional studs, this model ensures superior traction on all terrains.

Whether you're a seasoned runner or a style enthusiast, Asics has the ideal model for you. Explore the complete range on

 Styling Asics Shoes: What to Wear

Asics shoes, celebrated for their comfort and technical prowess, are the ideal selection for both sporting activities and daily wear. Here are some outfit inspirations to pair with your Asics:

  • For a workout session, team your Asics with performance leggings and a breathable vest. They'll provide superb support during your exercise.
  • For a laid-back look, choose skinny jeans, a white tee and your Asics. Simplicity and comfort guaranteed!
  • For a chic urban style, match your Asics with chino trousers and a lightweight shirt. A fashionable yet comfy choice.
  • And for a bolder fashion statement, pair your Asics with a midi dress and a denim jacket. A striking and on-trend mix!

 How to Clean and Maintain Asics Shoes?

Asics shoes are marvels of technology and necessitate specific care to uphold their performance. Hence, it's crucial to adhere to these simple steps to effectively clean them and extend their lifespan:

  • Detach the insoles and laces for individual cleaning.
  • Employ a soft-bristled toothbrush and tepid water to cleanse the shoe's surface.
  • Rinse with fresh water and dab away surplus water with a clean towel.
  • Allow them to air dry, keeping them distant from any sources of heat.

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