Unküt, chic streetwear
Fans of the French rapper Booba know the streetwear brand Ünkut by heart. Created by the rapper in 2004, the brand has given a breath of fresh air to French streetwear fashion by taking inspiration from current overseas fashion. Ünkut keeps the traditional streetwear style but combines it with luxury fashion, designing pieces that mix a hip-hop spirit with classic and elegant cuts. Booba's done it again as the brand has become a huge success and it is still going strong after 10 years, even after other streetwear brands have folded.