Icon of international rugby, Serge Blanco ended his sports career in 1992 and put one foot forward in the industry of men's fashion by creating his own lifestyle brand. Inspired by the spirit of sport that made his reputation, the brand dresses men of all ages from head to toe, including newborns. In addition to its clothing range: a line of shoes and accessories to complete the outfit. Concerned about the detail and quality of its products, the brand always chooses the finest materials and easy going cuts, combining elegance and originality.
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SERGE BLANCO, men's fashion
Not just polo shirts
The brand Serge Blanco is known for its polo shirts and dress shirts, but the brand has diversified and today they offer men a whole range of items: from clothing to shoes.
Heavily inspired by rugby, the favourite sport of its designer, the brand Serge Blanco has items copied from the world of sports in a very elegant style : shoes, shirts, but also bags and wallets.
Sports as inspiration
Always being linked with rugby, Serge Blanco holds a place next to other brands with sports in their DNA, like Lacoste and tennis, or Ralph Lauren and polo, or even Lonsdale and boxing.
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