White Premiata : Pure creativity
It was in 1990 that Premiata was created, under the orchestration of the Italian designer Graziano Mazza. A luxury brand that is contemporary, today it is a group that includes different accessory and ready-to-wear brands. Premiata has launched a trainer collection under the name White Premiata, with "white" symbolising total freedom of design. The lines are audacious and sporty, making for works of art that'll provide character and style to everyone who wears them.