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During a trip to Latin America, two friends, Mat and Chris, discovered more than a shoe - they discovered a unique concept. Inspired by just one model made up of a simple ribbon that moulds to the shape of the foot, the two friends decided to start making eco-friendly shoes. Made in Brazil from natural cotton, Jojo models are made in conditions that are both respectful of the workers and the environment. Jojo is a responsible brand from start to finish, and they collaborate and support reforestation projects in Niger and the construction of water pumps in Africa.
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