In 1973 in the state of New Hampshire in the United States, the Swartz family (the founders and owners of the brand) innovated and created a new model designed thanks to a completely unique technique: the soles are welded to the upper instead of being stitched. And the yellow boot was born! They had to wait until 1979 for an Italian buyer by the name of Giuseppe Veronisi to introduce them to the European market by making them available in the most selective boutiques of Rome and Milan: they were an instant success. A legend in the casual and outdoor markets, the brand has always continued to innovate and has recently launched their Earthkeepers line, the first shoe made from 80% recycled materials, without sacrificing quality and authenticity.