
First seen in France in the 1980s thanks to a surplus of military items, Bensimon has had a phenomenal success since their creation. Updated in a wide variety of colours, these incredibly comfortable trainers benefit from a timeless design that is perfect to personalise, allowing everyone to wear them no matter what their style. Today, Bensimon trainers have become a real must-have!In browsing through the inventory of armies around the world to feed their store, "Surplus Bensimon," the two brothers Bensimon one day fall on a huge stock of white trainers: they then had the brilliant idea to dye them in a multitude of colors.Arriving in France in the 1980s, Bensimon found phenomenal success when they launched their products. Revamped the colors of the rainbow sky, the super comfortable and customizable trainer had a timeless design and chameleon like quality that allowed everyone to wear it with any style. Today, the Bensimon trainer has truly become a "must have" and the collections have expanded to clothing, bags and accessories, basic color (or black has no place), bright, but off-mode current , still in a genuine spirit.