
In browsing through the inventory of armies around the world to stock their store, "Surplus Bensimon," the two brothers Bensimon discovered a huge stock of white trainers: they then had the brilliant idea to dye them in a multitude of colours.Bensimon arrived in France in the 1980s, and found phenomenal success when they launched their products. Rainbow colours, a super comfortable and custom trainer which has a timeless design and chameleon like quality that allows everyone to wear it with any style. Today, the Bensimon trainer has truly become a "must have" and their collections have expanded to clothing, bags and accessories in basic colours (black has no place), bright and fashion neutral but with a genuine spirit.