New-Era New-Era ESSENTIAL 9FORTY NEW YORK YANKEES 

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NEW ERA

Since 1920, New Era has been the world's leading headwear brand. The brand's products transcend time, culture, sport and fashion, allowing you to express your personality and style. While New Era is rooted in sports heritage as the official on-field cap of Major League Baseball, the label has become a brand that can be seen on the runways of Paris during Fashion Week and in hundreds of music videos on MTV. New Era is considered an iconic brand that celebrities, artists, musicians and athletes wear today.