Fru.it is a smooth combination of trendy fashion and Italian know-how. It all began in 1979 when three Tombolini brothers decided to created their company. In 1997 when one of the brothers left the partnership, the company changed strategies and changed directions for the shoe industry. Vincenzo began to manage the Creative and Administrative departments while Silvano managed Production. Knowledge of the sector, a strong personality, and determination in decision making have permit Fru.it to join Italy's most sought-after brands. Today, their collection reflects their experience and know-how while answering the needs of demanding customers who require quality and style.