Faguo, a French label established in 2008 by Frédéric Mugnier and Nicolas Rohr, is renowned for its production and retail of footwear. The concept for the brand was conceived during a visit to China by the co-founders, leading to the name Faguo, which translates to "France" in Mandarin. To bring their vision to life, they secured a funding of €50,000 from a group of 15 friends.

In 2010, the pair were honoured with the MoovJee 2010 Student Entrepreneur Award. A couple of years later, they managed to raise an additional €1.5 million, enabling them to broaden their international reach and diversify their product line. In 2015, Faguo initiated a crowdfunding campaign to inaugurate its first store in Paris.

By 2017, Faguo had established seven stores across France and had a footprint in 24 countries. That year saw the sale of over 700,000 pairs of shoes. In 2019, the brand expanded to 25 retail outlets and corners, boasting 300 points of sale within France, and relocated its headquarters from Paris to Nantes. Faguo has also engaged in several collaborations with other brands and designers.

Choosing Faguo means selecting a brand that is both modern and socially responsible. Every pair of Faguo shoes is meticulously crafted using top-quality materials, ensuring maximum comfort. But there's more: Faguo is also deeply committed to sustainable practices. For each pair of shoes sold, a tree is planted, contributing to the fight against climate change.

To wear Faguo shoes is to blend style with environmental consciousness. Whether you're in the market for laid-back trainers or more formal footwear, Faguo provides a diverse selection to cater to all preferences. Purchasing Faguo signifies embracing sustainable fashion without compromising on style.

The Hazel, Cypress and Elm models are the most iconic within the Faguo range.

The Hazel model is distinguished by its chic casual style. This low-cut shoe is perfect for a relaxed look. Its various colour options make it a reliable choice for all seasons.

The Cypress is a classic trainer model. Its stylish design and exceptional comfort make it a staple of the brand. With a diverse colour range, the Cypress can complement any style.

Lastly, the Elm model is known for its minimalist and sleek design. It provides optimal comfort for daily wear, whilst staying at the forefront of fashion. It's available in several colours to cater to all preferences.

No matter which model you opt for, Faguo represents quality and style. These shoes perfectly combine comfort and aesthetics, making each pair an excellent choice for any occasion.

In search of a shoe brand that marries style with comfort? Faguo footwear is the ideal pick for a relaxed yet stylish appearance.

• For a city-chic look, team up black Faguo shoes with raw denim jeans and a grey woolly jumper.
• For a laid-back outfit, opt for white Faguo shoes paired with denim shorts and a striped tee.
• And for an elegant, refined look: a linen shirt dress, brown leather Faguo shoes and a coordinating handbag.

Proper care of your Faguo footwear is crucial to preserve their quality and longevity. Follow these straightforward steps to ensure they always remain in pristine condition:

• Use a gentle cloth and tepid water to cleanse the surface.
• Employ a mild soap to eradicate stubborn stains.
• Rinse meticulously to eliminate any soap remnants.
• Allow them to air dry, away from direct sunlight.