Like all great fashion stories, the tale of the Betty London brand began with a meeting: the meeting of French Bohemian spirit and British charm. In 2007, a young designer from Paris went to conquer London and forge her way in the fashion capital. Influenced by the people she met, and the time spent there, a seed was planted in her mind: the idea of mixing the refined elegance of London with casual Parisian sophistication, which she masters perfectly. She began to design a line of clothing that is full of modern style and strong statement pieces, complete with a collection of bags and shoes. Helen took the time to expertly allow her project to mature, giving her the time to travel all over Europe in search of the best manufacturers of clothing and leather goods. The first Betty London collection was finally released in 2014, the result of the hard work of one woman, for all women. Always at the forefront of style and the latest trends, the Betty London brand knows what urban women want: collections that are feminine, sophisticated and casual, designed with quality materials.