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BCBGeneration, more than a brand: a lifestyle

BCBGeneration doesn't just sell clothes, BCBGeneration offers a lifestyle. In other words: BCBGeneration doesn't follow trends, they create them. They've created a brand that mirrors the women who wear their clothes - a perfect blend of femininity and toughness, both contemporary and timeless. Between the quirky prints, flirty silhouettes and luxe fabrics, Generation has something for even the pickiest fashionista.

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Plus qu'une simple marque

The California brand BCBGeneration is more than a simple brand, its a real way of life. The designer Joyce Azria knows fashion like the back of her hand and knows what women want. BCBGeneration doesn't only sell women's clothing, they also offer a way of life in creating trends and very glamorous women's fashion.

Ultra feminine pieces

BCBGeneration clothing are above all 100% feminine. The brand uses materials and colours that are glamorous and soft, and flatter the women who wear them. Full of feminine mystique, we can find long dresses or light women's shirts with a sober yet very modern cut. The brand is a true symbol of fashion, quality and femininity.

An elegant and sophisticated look

Find the BCBGeneration dresses on Spartoo, short dresses or long, black or blue, there is something fo revery woman and every taste. If you are looking for a flowy skirt or a pencil skirt, you'll find timeless, elegant models on our site. You can set the trend and create your style with BCBGeneration !