D.A.T.E is the acronym for Damiano, Alessandro, Tommaso, Emiliano, the four founders of the brand. In 2005 in London the four associates teamed up to create their own line of trainers. After a few setbacks, they finally decided to make their first models themselves. Following several years of hard work, they finally earned success in 2006 with British charm and vintage fashion of their creations. Five years on, D.A.T.E. already sells over 250,000 pairs of trainers a year worldwide.