It is a beautiful family story that begins in 1965, in Treviso, Italy. Luciano Benetton and his siblings Giuliana, Gilberto and Carlo decided to launch the Benetton Group with the foundation of their idea being "Colour". The colourful style, relaxed and excellent value for money quickly earned a reputation and Benetton became internationally famous for its advertising campaigns in the early 80's. Benetton then called in the Italian photographer, Oliviero Toscani to work on the theme of tolerance. They adopted the famous slogan "United Colours of Benetton" which delivers a message of tolerance, through the mixing of cultures and colours, translating the philosophy of the company. Advertising campaigns are made of strong and provocative images and are decidedly creative and revolutionary.Their impact, though sometimes controversial, manages to reach the public in a different way as one often sees them as an expression of our time. Products, apparel and accessories, colourful, and trendy designs of the brand are now known around the world and adopted by the followers of relaxed style!
Benetton, is a fashion brand but it's also the story of a family. It all started in 1965 in the heart of Italy, in Tréviso. Luciano Benetton and his brothers and sisters Giuliana, Gilberto and Carlo launched their clothing brand with the concept of colour in the beginning. Success soon followed with their perfectly cut clothing items with a unique design and casual look. A collection of bags is created for each season. But what really made the fundamental difference for their success are their advertising campaigns centered around being different and with a message of tolerance. The photographer Oliviero Toscani also worked with the slogan «United Colors of Benetton » through strong, provocative images that were often seen as controversial, creating debate, and giving Benetton the notoriety of an international fashion brand.
Clothng for men and women
It's a fact: colour is the focus of the Benetton collections. We can see this in every item from T-shirts to skirts or robes. But that's not the only advantage of the brand. Structured cuts, trendy designs, casual style and a real comfort makes for popular fashion items around the world. At Spartoo UK, even kids are included in the selection of shoes adapted to their feet, with a fun style kids love.
Ladies, how would you like a bag ?
When you are a shopping addict for real, you can never have enough handbags! So why not treat yourself to a new bag? You'll find something great in our selection of tote bags : feminine and punchy, they can hold a large volume of things while still being fashionable.
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